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Authors:
- Rick Shea (44)
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Recent Posts:
- Build Relationships with R.E.S.P.E.C.T.
- Where the Rubber Hits the Road
- 8 Thoughts on Thought Leadership
- How’s Your Marketing Measurement Appetite?
- How Engaged Is Your Audience?
- A Note of Caution
- When I Paint My Masterpiece
- A Chapter About Bruce
- Better Than Nothing
- Big Data, Small Data
- The Long and Short of It
- Planning to Measure
- Running with Flawed Assumptions
- Rick’s Theory of Relativity
- Aligning Interests
- Stealth Benefits
- Counting or Measuring?
- Predictions and Marketing Knowledge Succession
- Christmas Giving
- Leap of Faith
- Taste of Marketing Measurement
- Down In The Alley
- Happy or Not Happy?
- Inputs & Outputs
- What Problem do you Want to Solve?
- Measure Well, Sleep Well
- Wine Scoring & Marketing Measurement
- Do Daily Deal Coupons Work?
- Emissions Test
- Pictures at an Exhibition
- Separating Fact from Opinion
- Marketing: Expense Or Investment
- Sabermetrics & Moneyball
- From My Perspective
- Opportunity Knocks!
- Social Media and Social Eating
- Warren and Me
- What’s Stopping You?
- Apples, Oranges and Bananas
- Don’t Ask Me
- Return On Corona
- Marketing Measurement and Unarmed Battles
- A Belt of Measurement
- Compared to What?