Optiv8’s Measurement Principles
- Use a practical approach to solve the complex measurement problem
- Spend just enough to learn what you need to know to make better decisions
- Keep the measurement process simple and consistent
- Don’t make it so complicated that the measurement won’t get done
- Measure the right things, with a focus on profitable customer behaviour
- Trends and differences in numbers are more important than the numbers themselves
- Remove any personal bias from the measurement process
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Capture the learnings to improve your effectiveness
To select the right metric for counting birds in a photo, whether you choose beaks ...
... or legs, depends on the situation. Choose carefully, measure the right things.
