About Optiv8

Optiv8 helps small to mid-sized organizations improve their marketing impact and business outcomes through customer insights, strategic discipline and effective content.

Customer Research: To make important decisions about products and services, you need insights about customer needs and priorities. Inform your strategic marketing decisions through Customer Research interviews.

Marketing Planning: To make effective marketing choices, you need to be strategic and disciplined. Optimize your decisions by focusing on key issues in the right order through our guided Marketing Planning process.

Content Development: To attract the right audience, you need to position yourself and/or your organization as the go to experts. Engage your target audience with relevant blog, newsletter and other marketing content through our collaborative Content Development process.

Marketing Measurement: To continuously improve your marketing, you need to identify the best ways of spending your budget. Evaluate and rank programs though our practical approach to Marketing Measurement.


Old & Very Famous Measurement Quotation

"I know that half of the money I spend on advertising is wasted; the trouble is, I don't know which half."

John Wanamaker

More Recent & Less Famous Measurement Quotation

"More money is wasted in marketing than in any other human activity."

Al Ries & Jack Trout

Newer & Hopefully Soon to be Famous Measurement Quotation

"Measure to perfect your marketing, not to measure it perfectly."

Rick Shea, Optiv8 Consulting