About Optiv8

The Problem We Solve

Your challenge is to figure out the best way to spend your marketing budget in order to meet your business objectives. Optiv8 delivers a decision support tool to help solve that problem. Here are some of the ways marketers express this problem, and their specific needs:

• What's the best way to spend my marketing budget?
• How do I find out which programs work, and which don't?
• I need to cut my budget. What should I cut?
• I want to increase my budget. How should I spend the extra money?
• How can I get better results without increasing my overall budget?
• I want to measure, but I don't have enough time, people or expertise
• I want to bring in an independent third party to eliminate any bias from our measurement

Why This Matters

There are many good reasons to measure your marketing. Optiv8's approach helps you to realize these measurement benefits:

• Better marketing decisions, leading to better business results
• Improved marketing efficiency and effectiveness
• Adds discipline and focus to the marketing decision making process
• Proper measurement requires setting clear measurable objectives
• Helps ensure marketing objectives are aligned with business objectives
• Adds accountability to marketing spending process
• Helps business retain learnings and wisdom that contribute to better results