About Optiv8

Optiv8 Consulting helps you to improve your marketing effectiveness. We measure the impact of your marketing programs, to learn what is and isn’t working, so that you can optimize your marketing spending and get the results you need.

Measure
Optiv8 custom designs and implements marketing measurement processes. After gaining an understanding of your business, we create your Marketing Impact Scorecard to measure each of your marketing programs. Your flexible scorecard accommodates a wide range of metrics across all types of marketing programs. We focus on Key Performance Indicators that align with corporate objectives and drivers of value in your organization.

Learn
By measuring each program in a consistent fashion, we can then rate and rank all of your programs to see which are the most and least effective at driving the activities that lead to profits in your business. Over time, you’ll build up an historical database and the knowledge and wisdom that come from evaluating each of your programs.

Optimize
Committing to a measurement process puts you on a path of continuous improvement that also benefits from the additional discipline that measurement brings to your marketing decision making process. Optiv8’s measurement process will help give you the ability to focus more of your marketing investments on the kinds of programs that drive value, and less on those that don’t. By consistently measuring the right things, you’ll uncover the learnings you need to optimize your marketing effectiveness and deliver better business results.