About Optiv8
Optiv8 is a marketing effectiveness consultancy focused on helping you to optimize your marketing spending. We do this through a practical and cost-effective marketing measurement process. We use one consistent methodology to score the results of your diverse range of programs according to how effectively they each meet their objectives. That consistency makes the results comparable so you can rate and rank your programs to identify the winners and losers. This gives you a decision making tool to optimize your marketing strategies and achieve better results.
Rick Shea, President
Optiv8 is led by founder Rick Shea, a promotion marketing industry expert with a unique perspective and depth of knowledge gleaned from 18 years working with Nielsen Promotion Services (division of AC Nielsen), NCH Promotional Services, Herbert A. Watts and Resolve Corporation. Rick’s roles evolved from a variety of consultative account management assignments through to VP Marketing & Client Services with Canada’s dominant market leader in consumer promotion management and fulfillment.
These roles gave Rick the privilege of both learning from and advising some of the best and brightest marketing minds in Canada. In working with and providing strategic and tactical advice to marketers from consumer packaged goods companies and a variety of other industries, Rick developed a rare and unique understanding of promotional marketing dynamics, and gained insights into marketers’ broader challenges and needs.
Among the hundreds of marketers Rick interacted with over the years, some notable clients included Procter & Gamble, Nestlé, General Mills, Reckitt-Benckiser, Bell Mobility, Apple, Shell, Colgate-Palmolive, Clorox, Effem Foods (Mars), McCain Foods, and many others, along with their marketing agencies and other service providers.
After working with so many marketers for so many years, Rick recognized that they all share a common problem. All marketers need a way to measure the impact of all of their marketing programs, to determine which are most and least effective at meeting their business objectives. With that knowledge, they can optimize their marketing strategies and programs, and deliver better business outcomes. As a marketing effectiveness consultant, Rick’s focus and passion is to help clients improve marketing strategies, programs and the overall effectiveness of their spending.
