Measure… Learn… Optimize
Optiv8’s core purpose is to help you to improve your marketing effectiveness. We custom design a measurement process to help you learn what you need to know to make better marketing decisions. Optiv8 addresses the challenges of effective measurement with a practical and cost effective approach.
Improved Performance
Measuring the impact of your marketing is an important step towards optimizing your marketing performance. Optiv8’s process rates and ranks each of your programs according to the impact they have on driving value in your business. That gives you the ability to focus more of your marketing investments on the kinds of programs that drive value, and less on those that don’t. By measuring the right things, consistently over time, Optiv8 uncovers the learnings that lead to improved business performance.
Objectivity
As an independent third party, Optiv8 has no vested interest in the outcome of any measurement other than to fairly and consistently assess the impact of each program. Optiv8 brings an objectivity to improving a company’s measurement practices that helps to eliminate personal bias from the evaluation of marketing spending.
Rick Shea
Optiv8 is led by founder and President, Rick Shea, a promotion marketing industry veteran with a unique perspective and deep expertise gleaned from a variety of senior management and account management roles with Nielsen Promotion Services, NCH Promotional Services, Herbert A. Watts and Resolve Corporation. The breadth and depth of Rick’s experience with these leading organizations, working with a broad range of large and small marketing and retail clients across a variety of industries give him a rare and unique understanding and depth of knowledge to apply to measuring and improving marketing effectiveness.
Rick has served as President of the Coupon Industry Association of Canada, as a member of the Promotion Marketing Association – Toronto Chapter Board, as a speaker at several ABC Coupon Forums and at the Canadian Marketing Association’s Regulatory Affairs Conference, as a member of the Advisory Board for the first Canadian Promotional Marketing Conference, and as a Judge for the Canadian Association of Promotion Marketing Agencies’ 2007 Promo Awards competition. Rick has also been interviewed by both print and broadcast media on a variety of promotion marketing topics.
