Marketing Measurement

Evaluate Your Results


Measurement identifies the most effective ways to spend limited marketing budgets. Yet, you might not measure your marketing as well as you would like. It is challenging to make sense of all the data that results from a diverse set of marketing tactics with different objectives and success metrics. You might lack the time, resource or expertise to address this challenge and measure properly.


We measure marketing program success with a practical approach to this complex problem. By consistently applying one methodology across all types of marketing spending, we score, compare and rank the effectiveness of each program at meeting its objectives. A ranking lets you identify winners and losers, optimize your spending decisions and improve your results.