Optiv8 helps small to mid-sized organizations improve their marketing effectiveness.





  • Do we know what we need to know about our customers’ needs, today and in the future?
  • What are our best short, medium and long term revenue opportunities?
  • What changes do we need to make to capitalize on those opportunities?
  • Answering these questions is best done by an independent third party, who can probe and listen for the truth, rather than for what you hope to hear.
  • The answers inform making strategic marketing decisions that help you to grow revenue and meet your business objectives.



  • What business outcomes are we trying to impact with our marketing?
  • Who are we targeting and how will we reach them?
  • What do we want them to buy, and when?
  • The discipline of a strategic marketing planning process helps to focus your efforts and optimize your marketing spending decisions.
  • Your plan will cover strategies, tactics, objectives, timing and budget.



  • What will we write about?
  • How will we find the time and who will be involved?
  • Where will we publish our content?
  • How will we do this consistently well?
  • Our collaborative process will help you to create and publish quality content.
  • Good content will help to engage and grow your audience.



  • Which of our marketing programs are most and least effective at meeting our business objectives?
  • What’s the best way to spend our limited marketing budget?
  • We measure, but why isn’t that helping us to identify what’s working and what isn’t?
  • One consistent approach to measuring will give you a way to rate and rank your programs, and to learn what does and doesn’t work.
  • We measure marketing program success with a practical approach to this complex problem.